Understanding the Shopping Behaviour of Consumers towards FMCG Sector in Shopping Malls and Quick Commerce
نویسندگان
چکیده
The FMCG sector, India's fourth-largest industry, has undergone a remarkable transformation over the past 20 years and an impact on everyone's daily lives. sector significant GDP. study of consumer behaviour focuses how individuals, groups, organisations select, acquire, use, discard products services that satisfy their needs. industry is still recovering as consumers return to regular routines. According NielsenIQ's Snapshot for Q2 2022, grew by 10.9% in quarter ending June up from 6% previous quarter. A double-digit rise also anticipated India 2022 result spending rebound favourable macroeconomic indicators. We evaluated numerous Sector components part our research study's effort better understand behaviour. aimed analyse customer across variety aspects, including discovering cheaper pricing both online offline, shopping malls impulsive purchases, mall experience & quick commerce, purchasing, others. Key Words: Consumer Behaviour, Quick Commerce, Shopping Mall, Products Online
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ژورنال
عنوان ژورنال: Indian Scientific Journal Of Research In Engineering And Management
سال: 2022
ISSN: ['2582-3930']
DOI: https://doi.org/10.55041/ijsrem16863